RTD Alcoholic Beverages Market size to grow by USD 8,028.52 million from 2022 to 2027 | Accolade Wines Australia Ltd., Anheuser Busch InBev SA NV, and more to lead growth opportunities – Technavio

NEW YORK, July 3, 2023 /PRNewswire/ — The latest report on the RTD alcoholic beverages market estimate registers an incremental growth of USD 8,028.52 million from 2022 to 2027. The market is estimated to register a CAGR of 5.81% during the forecast period. The market is fragmented due to the presence of diversified international and regional vendors. Increasing demand for RTD pre-mixes is the major factor notably driving the growth of the global ready to drink alcoholic beverages market. According to Forbes reports, the sales of cocktail/spirit-based RTDs increased from USD 1.2 billion in 2020 to USD 1.6 billion in 2021, boosting supplier revenue. Also, the lower-calorie and alcohol content in RTD pre-mixes makes them a convenient and healthier option, particularly among health-conscious customers. However, introducing new variants, flavours, and packaging formats will also help increase the inclination toward evolving RTD pre-mixes options during the forecast period. During winter, dark spirits-based RTD pre-mixes witness a higher demand. Light spirit-based RTD pre-mixes have liqueur, light rum, vodka, and gin as the base. The demand for RTD pre-mixes is higher during the summer season. New innovation in terms of packaging, flavour, and ingredients is expected to drive the growth of this market segment. Therefore, the market in focus is expected to witness significant growth during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request sample report 

RTD Alcoholic Beverages Market 2023-2027: Scope

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The soft skills training market report covers the following areas:

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RTD Alcoholic Beverages Market 2023-2027: Vendor Analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Accolade Wines Australia Ltd., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Campari Group, Carlsberg Breweries AS, Constellation Brands Inc., Diageo Plc, Halewood International South Africa Pty Ltd., Heaven Hill Sales Co., Heineken NV, Manchester Drinks Ltd., Mark Anthony Brands International Unlimited Co., MIKES HARD LEMONADE Co., Molson Coors Beverage Co., Pernod Ricard SA, SHS Drinks, The Boston Beer Co. Inc., and United Brands LLC are among some of the major market participants.

Vendor Offerings 

• Accolade Wines Australia Ltd. –The company offers RTD alcoholic beverages such as Prosecco Spritz, Rose Spritz, Prosecco Spritz with orange bitters, and Cuvee Spritz under the brand Yarra Burn.

• Anheuser Busch InBev SA NV – The company offers RTD alcoholic beverages such as Aguila, Becks, Brahma, and Budweiser.

• Asahi Group Holdings Ltd. – The company offers the development of RTD alcoholic beverages to propose new flavours and meet the ever-diversifying tastes of consumers.

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RTD Alcoholic Beverages Market 2023-2027: Market Dynamics

Key Trends 

The growing popularity of craft and artisanal beverages is the emerging trend in the global ready to drink alcoholic beverages market growth. Increasing customer demand for distinctive, high-quality beverage options with distinctive flavours and ingredients such as botanicals, herbs, fruits, and spices is reflected in a growing preference for artisan-crafted RTD alcoholic beverages. Moreover, they are often produced in small batches using high-quality or locally sourced ingredients such as artisanal spirits, organic produce, unique botanicals, and speciality spices. Luring customers looking for a more upscale drinking experience, craft and artisanal RTD alcoholic beverages are frequently marketed as a higher-end option with a premium price point. As producers experiment with different components and production procedures to produce distinctive products that distinguish themselves in a market that is becoming increasingly competitive. The trend has also resulted in the accumulation of fresh and inventive flavour varieties. Consumer demand for craft and artisanal beverages is anticipated to increase between 2023 to 2027, driven by the premiumization trend and consumers’ growing desire for distinctive and high-quality goods. Thus, this trend is anticipated to boost the demand for the market in focus during the forecast period.

Significant Challenges 

The major challenge to the growth of the global ready to drink alcoholic beverages market is supply chain disruptions. Volatility in raw material prices, transportation costs, and raw material availability can affect manufacturing costs and overall sector profitability. For instance, sharply increasing raw material and transportation costs can lower profit margins and make it hard for manufacturers to maintain profitable sales and competitive prices. Moreover, delays or even temporary halts in producing alcoholic beverages that are RTD can result from delays in the availability of components, such as shortages in the delivery of essential components. such hardships might make it more challenging for manufacturers to meet consumer demand, maintain a stable market supply, and manage their manufacturing and distribution processes efficiently, potentially directing to lower sales and market share. Subsequently, such factors can hinder the growth of the market in focus during the forecast period.

RTD Alcoholic Beverages Market 2023-2027: Segmentation

RTD Alcoholic Beverages Market is segmented as below:

• Packaging

• Distribution Channel

• Geography

The market share growth by the bottles segment will be significant during the forecast period. In the global RTD alcoholic beverages market, bottles are a preferred choice for packaging. Bottles have several advantages in terms of usefulness, toughness, and aesthetics, which have helped them dominate the packaging type segment in the market in focus. With the growing demand for premium and craft RTD alcoholic beverages packaged in bottles, the market scenario for bottles in the global RTD alcoholic beverage market has been favourable. Customers’ interest in visually appealing packaging that the ease of consuming RTD alcoholic beverages through bottles product is driving this trend. Further, as bottles are recyclable, they are considered more environmentally friendly than other packaging materials, including cans or plastic containers. Therfore, such factors will boost the segment growth during the forecast period.

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RTD Alcoholic Beverages Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027

• Detailed information on factors that will assist RTD alcoholic beverages market growth during the next five years

• Estimation of the RTD alcoholic beverages market size and its contribution to the parent market

• Predictions on upcoming trends and changes in consumer behaviour

• The growth of the RTD alcoholic beverages market

• Analysis of the market’s competitive landscape and detailed information on vendors

• Comprehensive details of factors that will challenge the growth of the RTD alcoholic beverages market, vendors

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Table of contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Packaging

7 Market Segmentation by Distribution Channel

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

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