Mast-Jägermeister US And Southern Glazer’s Extend Partnership
Mast-Jägermeister US has extended its national distribution partnership with leading wholesaler Southern Glazer’s Wine & Spirits. The multi-year extension follows the initial tie-up between the two companies in 2018. According to Impact Databank, the core Jägermeister brand grew 11% to 1.44 million cases in the U.S. last year, while portfoliomate Teremana Tequila recently crossed 1 million cases in rolling 12-month sales.
“The ongoing success of our collaboration with Mast-Jägermeister US has paved the way for this extended distribution agreement,” said Southern Glazer’s CEO Wayne Chaplin, adding that the companies continue to work to “expand the reach of the iconic Jägermeister and Teremana brands. This renewed commitment underscores the trust and confidence we have in each other’s capabilities and sets the stage for continued growth and innovation.”
“Building upon the solid foundation we have established, this agreement enables us to unlock new opportunities and enhance the presence of Jägermeister and Teremana across the United States,” added Joe Fortune, CEO of Mast-Jägermeister US.