The Gold Rush era birthed many of San Francisco’s most enduring comestibles: Boudin sourdough bread, Ghirardelli chocolate, steam beer.
Now, a mostly forgotten whiskey brand wants to add itself to that historical ledger. Cyrus Noble bourbon claims a lineage in San Francisco dating to 1871. It was, according to the family that owns it, the bourbon of choice for both the city’s elite and the miners who sprawled throughout the West. Yet Cyrus Noble was nearly lost to history, out of production for several decades until recently, when the family relaunched the brand. Now, as it tries to rebuild, its owners see its Bay Area legacy as the key to its future success.