The White Tea Market to grow by USD 200.81 million from 2022 to 2027|Growing demand for natural and organic products boosts the market- Technavio

NEW YORK, July 24, 2023 /PRNewswire/ — The white tea market size is estimated to grow by USD 200.81 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 6.46%. The growth momentum will progress during the forecast period. APAC held the largest share of the market in 2022, and the market in the region is estimated to witness an incremental growth of 58%. The demand for premium products in the region is rapidly increasing due to the increasing disposable income of consumers, and awareness for health and wellness among the people. Another factor that is driving the market is the growing popularity of the Internet and the increasing trend of online shopping. For instance, the growing presence of third-party online suppliers such as Amazon.com Inc (Amazon). Hence, these factors are expected to drive market growth in the region during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report

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White Tea Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type (conventional and organic), distribution channel (offline and online), and Geography (APAC, Europe, North America, South America, and the Middle East and Africa). 

• The conventional segment is estimated to witness significant growth in the white tea market during the forecast period. This is the traditional process in which synthetic chemicals or artificial additives are not used. Furthermore, white tea is frequently viewed as more efficient and open than specialty teas and may engage buyers looking for a hassle-free, genuine tea-drinking experience. Hence, these factors are expected to drive the growth of the segment during the forecast period. 

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021), and forecast market size (2023 to 2027) – Download a Sample Report

White Tea Market – Market Dynamics
Key drivers

The growing demand for natural and organic products is a key factor driving the market growth. This growth is due to the growing popularity of these products among various industries. The youngest tea leaves and buds, which are unprocessed and natural, are used to make white tea. The demand for products that do not contain harmful substances or toxins is increasing because consumers are becoming more health conscious. Hence, these factors are expected to drive market growth during the forecast period.

 Major Trends

The increasing use of novel techniques for product development is a major trend in the market. The companies differentiate their brands and attract new customers as a result of increased competition by using novel flavors, mixes, and brewing techniques. For example, many producers in the market are improving white tea with natural fruit or floral flavors to create new flavor profiles. Furthermore, some producers are experimenting by using cold brewing or specialized tea infusers. Hence, these novel techniques are expected to drive market growth during the forecast period.

Significant Challenges

The availability of low-cost synthetic alternatives is a significant challenge restricting market growth. The cost of synthetic teas is very less as compared to organic tea because they use artificial flavors, colors, and scents. As a result, consumers are attracted to these products and decreasing the demand for genuine white tea. Some tea producers add these synthetic substitutes to their products to reduce production costs and increase profit margins. Hence, these alternatives are expected to restrict market growth during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this White Tea Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the white tea market between 2023 and 2027
• Precise estimation of the size of the white tea market and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the white tea market across APAC, Europe, North America, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of white tea market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global white tea market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on global white tea market 2017 – 2021 ($ million)

• 4.2 Type Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 – 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type – Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Conventional – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Conventional – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Conventional – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Conventional – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Conventional – Year-over-year growth 2022-2027 (%)

• 6.4 Organic – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Organic – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Organic – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Organic – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Organic – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ million)
• Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 44: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 45: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel

• 7.3 Offline – Market size and forecast 2022-2027 
• Exhibit 48: Chart on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Offline – Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Offline – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Offline – Year-over-year growth 2022-2027 (%)

• 7.4 Online – Market size and forecast 2022-2027 
• Exhibit 52: Chart on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Online – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 56: Market opportunity by Distribution Channel ($ million)
• Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027 
• Exhibit 63: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 North America – Market size and forecast 2022-2027 
• Exhibit 71: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027 
• Exhibit 75: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 China – Market size and forecast 2022-2027 
• Exhibit 83: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.9 Japan – Market size and forecast 2022-2027 
• Exhibit 87: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.10 India – Market size and forecast 2022-2027 
• Exhibit 91: Chart on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on India – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.11 US – Market size and forecast 2022-2027 
• Exhibit 95: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027 
• Exhibit 99: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Ajanta Tea
• Exhibit 111: Ajanta Tea – Overview
• Exhibit 112: Ajanta Tea – Product / Service
• Exhibit 113: Ajanta Tea – Key offerings

• 12.4 Associated British Foods Plc 
• Exhibit 114: Associated British Foods Plc – Overview
• Exhibit 115: Associated British Foods Plc – Business segments
• Exhibit 116: Associated British Foods Plc – Key offerings
• Exhibit 117: Associated British Foods Plc – Segment focus

• 12.5 Carrubba Inc.
• Exhibit 118: Carrubba Inc. – Overview
• Exhibit 119: Carrubba Inc. – Product / Service
• Exhibit 120: Carrubba Inc. – Key offerings

• 12.6 Changsha Botaniex Inc. 
• Exhibit 121: Changsha Botaniex Inc. – Overview
• Exhibit 122: Changsha Botaniex Inc. – Product / Service
• Exhibit 123: Changsha Botaniex Inc. – Key offerings

• 12.7 Minto Island Tea Co.
• Exhibit 124: Minto Island Tea Co. – Overview
• Exhibit 125: Minto Island Tea Co. – Product / Service
• Exhibit 126: Minto Island Tea Co. – Key offerings

• 12.8 MJF Exports Pvt. Ltd.
• Exhibit 127: MJF Exports Pvt. Ltd. – Overview
• Exhibit 128: MJF Exports Pvt. Ltd. – Product / Service
• Exhibit 129: MJF Exports Pvt. Ltd. – Key offerings

• 12.9 Numi Inc.
• Exhibit 130: Numi Inc. – Overview
• Exhibit 131: Numi Inc. – Product / Service
• Exhibit 132: Numi Inc. – Key offerings

• 12.10 Organicway Inc.
• Exhibit 133: Organicway Inc. – Overview
• Exhibit 134: Organicway Inc. – Product / Service
• Exhibit 135: Organicway Inc. – Key offerings

• 12.11 Subodh Brothers
• Exhibit 136: Subodh Brothers – Overview
• Exhibit 137: Subodh Brothers – Product / Service
• Exhibit 138: Subodh Brothers – Key offerings

• 12.12 TEALYRA Inc.
• Exhibit 139: TEALYRA Inc. – Overview
• Exhibit 140: TEALYRA Inc. – Product / Service
• Exhibit 141: TEALYRA Inc. – Key offerings

• 12.13 The Republic of Tea Inc.
• Exhibit 142: The Republic of Tea Inc. – Overview
• Exhibit 143: The Republic of Tea Inc. – Product / Service
• Exhibit 144: The Republic of Tea Inc. – Key offerings

• 12.14 Unilever PLC
• Exhibit 145: Unilever PLC – Overview
• Exhibit 146: Unilever PLC – Business segments
• Exhibit 147: Unilever PLC – Key news
• Exhibit 148: Unilever PLC – Key offerings
• Exhibit 149: Unilever PLC – Segment focus

• 12.15 Vahdam Teas Pvt. Ltd. 
• Exhibit 150: Vahdam Teas Pvt. Ltd. – Overview
• Exhibit 151: Vahdam Teas Pvt. Ltd. – Product / Service
• Exhibit 152: Vahdam Teas Pvt. Ltd. – Key offerings

• 12.16 VICONY TEAS Co. Ltd.
• Exhibit 153: VICONY TEAS Co. Ltd. – Overview
• Exhibit 154: VICONY TEAS Co. Ltd. – Product / Service
• Exhibit 155: VICONY TEAS Co. Ltd. – Key offerings

• 12.17 Wollenhaupt Tee GmbH
• Exhibit 156: Wollenhaupt Tee GmbH – Overview
• Exhibit 157: Wollenhaupt Tee GmbH – Product / Service
• Exhibit 158: Wollenhaupt Tee GmbH – Key offerings

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 161: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources

• 13.5 List of abbreviations
• Exhibit 165: List of abbreviations

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