NuZee, a coffee co-packing and technology company, is partnering with Stone Brewing, the seventh largest craft brewery in the country and sold in all 50 states, to co-manufacture and distribute an exclusive specialty coffee line globally.
NuZee has a history with the brewer as it offered seasonal coffees with limited-release beers.
According to the release, “Under the exclusive agreement, NuZee intends to co-manufacture and distribute Stone Brewing specialty coffee products nationwide through a vast network of natural grocery, traditional grocery, and convenience store channels, as well as office coffee and hotel brokers and distributors. NuZee also intends to build a strong direct-to-consumer (D2C) business by marketing the specialty coffee line to craft beverage customers around the world on a dedicated website www.stoneroasting.com. The new product line is expected to launch in Q3 2023.”
The coffee line will base its branding and profiles on the three most popular flavors: Stone Arrogant Bastard Ale, Stone Buenaveza Salt & Lime Lager and Stone Xocoveza.
Masa Higashida, NuZee’s CEO, commented, “We are delighted to build upon the success of our past collaborations and expand our partnership with our San Diego neighbors at Stone. Our team will capitalize on the remarkable brand recognition and expanding influence of the Stone brand, synergizing it with our exceptional coffees and coffee-related offerings. We believe that this agreement will drive significant revenue growth, which will significantly increase shareholder value. We look forward to serving Stone’s expansive consumer audience and effectively driving long-term shareholder value.”