Published July 13, 2023
Historically, Argentina has been more renowned for its coffee consumption, with a strong coffee culture deeply ingrained in the daily lives of Argentinians. As a result, the RTD coffee market is typically larger and more established compared to the RTD tea market. Argentina has a preference for traditional coffee preparations, such as espresso-based drinks like café con leche (coffee with milk) and cortado (espresso with a small amount of milk). This preference for strong and flavorful coffee extends to the RTD coffee market, where products that replicate these traditional coffee flavors are popular. While tea consumption is not as prevalent as coffee in Argentina, there is a strong culture surrounding the consumption of yerba mate, a traditional South American herbal tea. Mate is typically consumed through a gourd and a metal straw called a bombilla. However, the RTD tea market, particularly with other types of tea such as black tea, herbal infusions, and flavored teas, has been growing as consumers seek refreshing and healthier beverage options.
The rise of specialty coffee and tea shops in Argentina has influenced the RTD coffee and tea markets. These establishments often offer a variety of RTD coffee and tea options, including cold brews, flavored drinks, and specialty tea blends, catering to consumers looking for unique and high-quality beverages. Given the cultural significance of yerba mate in Argentina, there are also RTD options for mate-based beverages. These ready-to-drink mate products often combine yerba mate with other flavors, such as citrus or fruit extracts, to offer a convenient way to enjoy mate outside of the traditional preparation method.
As consumer preferences continue to evolve, there is a growing demand for convenient and on-the-go beverage options. Consumers are seeking healthier alternatives without compromising on taste or convenience. Artisanal blends, unique flavors, and ethically sourced ingredients can attract discerning consumers who are willing to pay a premium for high-quality beverages. Online sales, social media engagement, and personalized marketing campaigns can contribute to market expansion and consumer engagement. Supporting local and artisanal producers is becoming more significant for consumers.
Argentina is known for its vibrant coffee culture, and several coffee festivals and events take place throughout the country like; Feria Masticar, Festival de Café, Festival Café San Juan, Festival de Café de Montaña, Festival Internacional de Café. It brings together coffee producers, industry professionals, and coffee lovers from around the world. The festival features cupping sessions, workshops, coffee competitions, and cultural activities. Visitors can enjoy coffee tastings, farm tours, live music, and traditional food.
There are several coffee brands in Argentina that offer ready-to-drink (RTD) café con leche options. La Virginia, Bonafide, Cabrales, La Morenita, El Ponderosa
Aspects covered in this report:
- Argentina RTD Tea & Coffee market size and forecast along with its segments
- By Type (RTD Tea, RTD Coffee)
- By Packaging (Pet Bottle, Canned, Glass Bottle, Fountain, Others)
- By Price (Regular, Popular Priced, Premium, Super Premium, Fountain)
- By Distribution Channel (Off-trade, On-trade)
- On-going trends and developments
- Top profiled companies
- Strategic recommendation
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