A local juice bar owner is diving into the dumpster business while helping another Richmond company expand to the other side of the country.
Ashley Lewis, who owns The Beet Box juice bar in Carytown and Manchester, is planning to launch a franchise of Richmond-based dumpster-on-wheels company Mobiledumps in California.
A house flipper on the side, Lewis said she discovered Mobiledumps earlier this year after she couldn’t fit a traditional roll-off dumpster into a Church Hill alleyway for a project.
She rented the company’s dumpsters for more projects and got to know Mobiledumps founder Cam Morrison. It wasn’t long before she signed up as a franchisee to carry the Mobiledumps banner to the Bay Area of California, where she grew up.
“There’s definitely a market for it and I think it’s a good brand,” Lewis said.
Mobiledumps rents out wheeled dumpsters to both residential and commercial customers. The company positions its dumpsters as a solution for projects ranging from yard and garage clean-up jobs to construction debris.
The bed of the Mobiledumps trailer measures 14 feet long, 7 feet wide and 4 feet deep. The franchises handle the delivery of dumpsters to customers and then remove the dumpsters once they’re filled. Rental rates are set by franchisees and vary by market.
In the Richmond market, Mobiledumps units rent for $299 for one day, $325 for two days and $375 for three to seven days, per the company’s website.
Lewis plans to launch her franchise at the end of August, and said she has an on-the-ground business partner to help run the franchise.
Lewis will remain living in the Richmond area and continue to own Beet Box. She founded the juice bar at 2611 W. Cary St. in 2020 with Antione “Roc” Meredith, who is no longer a co-owner of the company. There’s also a Beet Box location at the Hatch Local food hall in Manchester.
The Golden State is new ground for Mobiledumps, and one of several states CEO and founder Morrison is focused on for growth.
“(Lewis) believed in the brand and she had knowledge of that market from growing up there,” Morrison said. “We are focusing on California, Nevada, Colorado. We have three locations in Texas now and we’ve been marketing all over the country.”
Morrison said his company had 15 franchises in multiple states with plans to grow to 30 locations by the end of the year.
The company rolled out a franchise model in April 2022 when Morrison sold the Richmond and south Hampton Roads operations to Chesterfield-based Dunmar Moving Systems.
All active locations are franchises, save for a Fredericksburg outpost that Morrison opened himself to meet the demand coming from that part of Virginia. That location is transitioning to a franchise owner.
Morrison said he thought the simplicity of Mobiledumps was a draw that has fueled growth.
“Our concept is a simple business to understand and execute. There aren’t many moving parts,” Morrison said.
Franchises cost $25,000 to $45,000 depending on the population of a market. Franchisees buy their own trailers based on specifications set by corporate.
Mobiledumps launched in 2018 and is headquartered at 3425-B W. Leigh St. in Scott’s Addition, a space the company moved into in 2021.