Oliver Brittan and his business partners Brandon Blake and Heston Blumenthal’s son Jack Blumenthal have seized the opportunity to buy the former IRepair shop in Beaconsfield, turning it into something completely different and unique.
The former retail unit will become Naughty and Nice, where the shop will be split in half.
The left side of the store will be naughty, where customers can grab a milkshake made with a chocolate bar or sweet of their choice.
The right side will be the healthy part, where you can opt for fresh juice.
Oliver said he’s excited his idea is finally coming to life.
“I’ve always had this really cool idea. I was in Thailand for boxing training and the whole street near the gym was lined with stalls selling fresh juices, pre-workout shakes and it was all really fresh and healthy.
“At the same time, there is nowhere in Beaconsfield that does this or anywhere you can get a naughty milkshake, so I came up with Naughty and Nice to be all under one roof, splitting it right down the middle.”
The design of the store will reflect the Naughty and Nice branding, with one half looking like an “old school American dessert parlour” and the other side of the shop looking calm and organic with a plant wall.
Entrepreneur Oliver from Penn, Buckinghamshire, owns teeth whitening kit company Whites Beaconsfield with his brother Toby. He also opened Menspire barbers across town in Penn Road, Beaconsfield.
His business partner Jack owns Ginger Wings in Marlow.
Oliver said: “I’ve got a couple of business partners, Heston Blumenthal’s son he’s one of my best mates who owns a restaurant Ginger Wings. I’m doing it with him and my senior stylist at the barbers. He’s a Wycombe local boy called Brandon Blake.
“I’m super excited and it’s something I’d be excited about if someone else was opening it. It caters for every single demographic, old and young, if you fancy being healthy and naughty – it’s going to be happy and positive place.
“The naughty side is based on traditional childhood favourite milkshakes and favourite sweets, the nice side is more thought out with Jack developing the menu focusing on supplements, protein and all sorts of healthy stuff which have countless health benefits, there are going to be some quirky names on the menu too.
“We’re going to have a huge launch day, and have a huge promo offer to be confirmed. It has taken a while to get all the legal stuff done but I am so excited and can’t wait to make people happy.”
The opening times will be 7am to 9.30pm.
Naughty and Nice will be available on Deliveroo, Uber and Just Eats with a planned opening of the store on Tuesday, August 1.