This limited-edition Cocoa-Cola Creations x League of Legends variety says on the label that it’s “+XP flavored,” as in all those delicious points players accumulate. We have no idea what gaining experience points is supposed to taste like, but that’s par for the course for a Coca-Cola Creations beverage. Previous releases in this line have also had inscrutable flavor inspirations: Coca-Cola Starlight was ostensibly space-flavored, while Coca-Cola Move was said to taste like transformation. Suffice it to say that you won’t really know what you’re getting until you actually take a sip.
In terms of ingredients, Coca-Cola Ultimate is exactly the same as Coke Classic: carbonated water, high-fructose corn syrup, caramel color, natural flavors, and caffeine. Coca-Cola Ultimate Zero Sugar has slightly different ingredients than standard Coke Zero because sucralose is added to the formula.
But, of course, Coca-Cola Ultimate is a marketing device as much as it’s an actual soda, so the product inside the bottle is only part of the story. You can scan a QR code on the label to visit the beverage’s website, where you can (among other things) find information about earning special Ultimate Emotes in “League of Legends” or insert yourself into a special video adventure.