In 1989, a group of runners came together on a track at a high school in Canada to compete in the first-ever “beer mile,” a competition that requires you to complete four laps while stopping to drink an entire brew between each circuit.
The beer mile will never be an Olympic event (although one of the people who raced in the inaugural showdown went on to compete in the Summer Games), but it’s grown in popularity in the decades following its inception and even has a World Championship that’s held on an annual basis.
You don’t need to know what it’s like to drink alcohol while exercising to understand why the beer mile can present a challenge to its participants, as trying to run an entire mile while attempting to ignore the ever-increasing amount of booze sloshing around in your stomach is easier said than done.
However, it seems like a breeze compared to a new challenge stemming from one of the biggest memes of the summer.
By now, you’re likely familiar with the Grimace Shake that McDonald’s unleashed upon an unsuspecting world in June before it took on a life of its own thanks to social media.
Now, we’ve been treated to a new batch of evidence that proves Dudes Rock thanks to a group of guys who got together to organize what I can only assume is the first-ever Grimace Shake Mile, which involves the same set of rules that govern the beer mile but replaces the adult beverages with the purple frozen dairy concoction.
A medium Grimace Shake contains 580 calories, 15 grams of fat, and 97 grams of carbs, which means everyone who completed the challenge surpassed their recommended daily value of those last two categories by the time they downed the last one.
The beer mile walked so the Grimace Shake mile could run.