Social media is the worst for so many reasons. Which is your favorite? Is it the toxic atmosphere and trolling? Is it the depression- / vomit-inducing happy-life sharing? Is it the endless stream of propaganda and faux outrage? All good options. To me? Worst of all are the soul-less corporations and billion-dollar man-babies who own everything. Barf.
And yet: Social media platforms were/are important for craft beer businesses as a venue to connect with customers, share deals/content and market on a wide scale on a budget. Which is why I’m sharing the word about BrewedAt.
This social media network was created by former college roommates Evan Blum and Cole Decker as a way for craft beer drinkers to come together to celebrate the local Philly craft beer scene.
Blum, a Temple’s Fox School of Business 2020 graduate, and Decker, a 2020 graduate from Temple’s Klein College of Media and Communication, felt there was no “point” social media account for craft beer fans in the area, so they decided to create one. They launched BrewedAt in 2022 to advocate for the Craft Beer scene in the Philadelphia and surrounding areas.
“We found a common trend among our friends when turning 21 was going to local breweries,” said Blum. “We were going to 3-4 places on a Saturday and getting a flight at each, all individually trying each beer is a blast of an experience to have all the reactions from friends. Personally, I was looking for an outlet on social media, that shows which breweries were going to give us what each one’s vibes are in my location.”
BrewedAt is a hub for photos, videos and stories on social media for local breweries. Seems useful for craft beer fans looking to cut through the noise. The company also offers photography and videography services to the local craft breweries and will produce engaging videos and content for BrewedAt’s accounts to collaborate with the brands on social media. BrewedAt …
- Showcases craft beers through interactive story posts
- Provides craft beer scene walkthroughs and reviews
- Promotes events to the craft beer community
BrewedAt has already partnered with breweries like Victory Brewing, Triple Bottom Brewing, and Punch Buggy Brewing to bring more attention to the brands and is looking to expand in the near future.
If you’re near Philadelphia, give it a shot! You can say you were on it when it was cool, before it was owned by TimeWarner-Meta-Disney and/or overrun with paid posts featuring bald eagles launching grenades at breweries with pride flags or some shit.